Alpha Ceti is ‘Menkar’, the nose of the whale. Or perhaps the sea beast, as it was often depicted.

The star, not quite as bright as beta--to the south--is quickly found by examining the night sky with the naked eye. First locate Aldebaran (alpha Tauri) then to the west Hamal (alpha Arietis). Menkar is to the south, making a triangle: naked eye.

Alpha and gamma are in the same field: binoculars.

The entire head can be seen here, two stars at a time. From alpha move up to lambda (in the same field if alpha is placed the southern edge of your glasses), west of lambda is mu, and then xi² is seen west of mu. Finally southeast of xi² we're back to gamma.

From gamma starhop down the body of the whale.